Testa Woods LLC

Testa Woods LLC is a trusted management consulting firm led by Geralynn Franceschini, bringing deep expertise in strategy, transformation, and operational performance improvement. We partner with private industry, government, higher education and non-profit organizations to uncover strategic opportunities, navigate complexity, and drive high-impact change. With a blend of strategic insight, analytical rigor, and hands-on leadership, we deliver measurable results that elevate organizational performance. Guided by a commitment to growth and innovation, Testa Woods LLC helps organizations align today's opportunities with the aspiration of their people - advancing strategic thinking, planning and execution to achieve lasting high performance.

Our Services

We turn strategy into action, guiding organizations to achieve meaningful, lasting results.

Strategy & Transformation

Help organizations define their future, align around priorities, unlock new growth.

Analytics & Decision Support

Empower organizations to harness insights, anticipate trends, and act with confidence.

Services, Product, Process Design

Reimagine services, products, and processes that drive measurable impact.

Portfolio & Program Management

Turn strategy into results by aligning initiatives with business priorities, optimizing resouces, and accelerating delivery.

About Testa Woods LLC

Testa Woods LLC is a small woman-owned management consulting firm, founded by Geralynn Franceschini. 

Geralynn is a dynamic, results-driven leader with 25+ years of global experience in corporate and management consulting. She specializes in enterprise strategy, transformation, and operations, helping organizations unlock growth, navigate complexity, and deliver lasting impact.

With a proven track record across private industry, government, higher education, and non-profit sectors, Geralynn has led high-stakes initiatives that drive measurable results through strategic insight, analytical rigor, and hands-on leadership. She has provided strategic advisory support with some top private and organizations and institutions, including PwC, Booz Allen Hamilton, Marriott International, The World Bank Group, Carnegie Endowment for International Peace, and most recently American University, as Executive Director of Strategy & Program Management in the President’s Office, where she scoped and delivered over 40 complex strategic initiatives.

Her expertise spans strategic planning, enterprise transformation, operating model design, portfolio and program management, change management, process optimization, financial and operational analysis, market and competitor intelligence, product development, and risk management. She also brings international experience in public-private partnerships across Latin America, Eastern Europe, Asia, Africa, and Russia.

Geralynn holds a Post-Masters Certificate in Information Technology from Johns Hopkins University, an MBA from American University, and a BA in Political Science and Spanish. She is PMP-certified, fluent in Spanish, and serves on the Vation Ventures Innovation Advisory Council, offering insight at the intersection of innovation, strategy, and leadership.